Stopped in at a store last night to pick up some stuff a little after midnight. HOLY CRAP! The entire store was over run by little harry potters and potter fans of all ages. Saw a few people that were easily in their forties with wizrd robes on. Some kids even had stuffed owls perched on their shoulders. There were people sitting in the furniture section of the store reading the book. I have never seen so many people at a store at one time. You would have thought there was a new game system being released.