I think it also has something to do with habit, and lifestyle.
Imagine you drive your F350 V10 100 miles everyday for work. You do not NEED to use it, but you really like to drive it, and the fuel costs are not of your concern.
Now imagine your company takes a hit financially. you COULD save some money buy getting to work with a more fuel efficient method, but you don't WANT to, you are used to driving your truck ,and want to keep it that way!
unfortunately you need to let someone at the bottom of the barrel go, in order to maintain your lifestyle choice. But it won't directly affect you, so you have the person fired.
maybe its not exactly that easy, but maybe it is?
NOBODY wants to "downgrade" their lifestyle. sometimes you have no choice, but if you are faced with the "choice" would you give something up? Not too likely. but that is just how most people are, and its not likely to change.
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1994 Honda civic CX hatchback (BIG MPG) STAYING STOCK
*******1999 GT SOLD*****