This article begins with a tip of the hat to a scholarly publication called the Journal of Mundane Behavior. Unlike other publications Ben Powers Ravens Jersey , which herald important issues, this one trumpets everyday, but rarely noticed, behaviors. It sees what the rest of us overlook because that stuff is so, well, mundane (my dictionary defines 'mundane' as being ordinary or common).

For example Justice Hill Ravens Jersey , I just read an article in the Journal about beards and shaving, one that interests me because I've had a beard for almost as long as I've been able to shave. And while that subject may interest me, it doesn't mean much in the great scheme of things.

Today, I'm interested in the connection between the mundane and communication. In this article we'll explore how great strategies can emerge from observing not great, but everyday events. We'll use our understanding of seemingly insignificant things and behaviors to come up with grand strategies.

Federal Express, for example Miles Boykin Ravens Jersey , used to run humorous television ads that showed ordinary people, shipping clerks I suppose, and how scared they were that their shipments might not get to their destinations on time.

Clearly, a case of using the mundane to craft a great marketing strategy. That advertising strategy, coupled with a strong business strategy, led to one of the entrepreneurial success stories of the 20th century.

And that business strategy might not have been so successful without the advertising strategy. After all Jaylon Ferguson Ravens Jersey , most companies would have opted for commercials showing shiny cargo planes, pilots in crisp uniforms, or bright people figuring out cargo scheduling.

From that example, we might think of crafting our own communication strategies, based on the mundane.

One of the great difficulties with the mundane, of course Marquise Brown Ravens Jersey , is that it's harder to see and to grasp. After all, it's the absence of something rather than its presence. The classic expression of this phenomenon may have been Sherlock Holmes' remark about the dog that didn't bark.

Having identified a mundane phenomenon, we're next faced with the challenge of understanding its significance. If not a single customer calls with a complaint or compliment, what does it mean? If there haven't been any resignations lately does it mean your employees are more loyal than they used to be? Or is it just a statistical blip?

And, one final issue: how will you explain the significance of the phenomenon to others? Will you explain it for what it is, or what it is not?

You may remember the Show About Nothing episode of the Seinfeld television series. George Costanza tries to explain to TV executives how a new show would be about nothing Mark Andrews Ravens Jersey , while the executives look bewildered. And, switching quickly from art to life, a show about the mundane life of Jerry and friends became one of the most successful television series ever.

In summary, the common and ordinary things of life, the mundane, offer untapped opportunities to create great communication strategies.

Robert F. Abbott writes and publishes Abbott's Communication Letter. Learn how you can use communication to help achieve your goals Lamar Jackson Ravens Jersey , by reading articles or subscribing to this ad-supported newsletter. An excellent resource for leaders and managers, at:
The lady on the phone insisted for the third time: ?You will get a real good position and only for this price.? After several calls, dozens of e-mails and talks she had with her manager for us, she offered ?her? reduction to me. All this service without being asked. She was selling ?positions? for a big search engine. For the good order: the positions are related to keywords, which people use when searching on the internet and which can be called the ?core? of the whole internet marketing.


?Well, let me see my position then? I said. Following the instructions given by her I typed in the keywords. And there I was. Having not been on this search engine for a long time Hayden Hurst Ravens Jersey , I was surprised.


Almost every part, every space of the result page was filled with links, banners, sponsored sites and ?hikis and fikis? or whatever it might be called. The results, for which a search engine is actually used for, looked like a land of borders: on the top Justin Tucker Ravens Jersey , middle and bottom of the results were three sponsored links placed. I don't know why, but suddenly this chaos on the screen reminded me of the metropolitan suburbs of developing countries.


Only buildings next to each other; one higher or uglier than the other one. No matter if you have rented a room on the top, middle or on the first floor you easily get the feeling of suffocating only by watching. You would rather leave and never come back.


How come, I am having the same feeling now? How fast did this happen?


It was not long ago; maybe six or seven years, when the internet got integrated in daily life and I also started to use it. Without being disrupted I could go through to the tenth page of the results. While searching the feeling of being surprised by the expected results arose. It was like the results were your own, only yours. The cleanness of the pages surely supported such feelings.


Later Trace McSorley Youth Jersey , surfing on the internet diminished to five or six pages. And by now I do not surf more than two pages of the results. This is amazing! Although meanwhile the amount of sites that have been created by people and the data of search engines have been growing in high speed, people are now not going further than the second page. Why? Is it because the search engines give better results within the first two pages? Or is it because of the tiredness that afflicts you while searching? I suppose it is more the second option.


I would call this the effect of the ?urbanization of internet?. Like the cities, the internet has grown fast, uncoordinated and hungry. As a result web-buildings don't really differ from city-buildings in developing countries. You would like. Cheap NHL Hats Cheap NHL Hats Cheap NBA Hoodies China Cheap MLB Jerseys Free Shipping Cheap Soccer Jerseys Free Shipping Cheap NFL Jerseys Free Shipping Wholesale Shirts Wholesale Hoodies Wholesale NCAA Jerseys Wholesale MLB Hoodies