MARKETING/PROMOTION - ALL PONTIAC DEALERS


Subject: Pontiac Grand Prix End of Production
Message #: PGM20070200

June 26, 2007

To: All Pontiac Dealers

From: Jim Bunnell

Subject: Pontiac Grand Prix End of Production


Over its 45-year history, the Grand Prix has been a key product leader and innovator for Pontiac, from its launch in 1962 to its dominance of NASCAR in the '80s and '90s. Through it all, Grand Prix has consistently been one of the top-selling Pontiac models, peaking at more than 170,000 units in 2000.

However, due to shifts in consumer demand which have led Pontiac to make strategic changes in its future product portfolio to more rear-wheel drive vehicles, it has been decided to cease production of the Grand Prix as of November 2007. This move will also allow GM's Oshawa Assembly Facility to continue with its planned consolidation of operations in preparation for future products.

As a result, we want to ensure that dealers have sufficient Grand Prix inventory to support sales through the balance of this year and into early 2008. Starting with the July consensus cycle, we have three (3) consensus cycles remaining for Grand Prix. We encourage you to consense to additional vehicles in this period to support your sales needs. In support of your efforts, we will keep Grand Prix competitive throughout the 2008 model year.

As you know, the Pontiac lineup remains solid with sporty products that reinforce our positioning of progressive design and modern performance.

Thank you for your continued support.

Good Selling,

Jim Bunnell
General Manager
Buick-Pontiac-GMC


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Message #: PGM20070200
Date Released: 06/26/2007
Recommended Distribution: Dealer; F&I Manager; Fleet Manager; General Manager; Office Manager; Sales Manager; Service Manager; Warranty Administrator
Dealership Contact: Anthony Forest
Phone: 313-***-****

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Stolen from ClubGP~

well i guess it was a good run while it lasted

I guess this is how the F-body folks felt...one more vote of thanks to Bob Lutz for going to "letter/number" designation.

end of an era...but they will be hailed one day for the great cars they are.

Man, this bites...I just found out a few months ago how awesome a car the Grand Prix is...

But just think of the replacement Never mind the name.

It's the end of an era for sure. The G8 looks pretty cool, but I think they should have kept the Grand Prix name alive.

What about it? It doesn't seem like anything special to me. Just my opinion, though.

And you know what I think when I look at the pictures? BMW. Don't know why...

the Prix will be back, GM wont want to loose propriatory ownership of the name.....so give it 4 years or so...she'll be back....

*points to your sig* How could they get rid of something that looks like that? Seriously

yea the grand prix will be back in 5 to 10 years from now.

Come on 4 doors 300+hp RWD 6speed auto or manual

Isn't that what everyone has been crying for?


Now you'll have it. A rose by any other name will smell as sweet.